At Canopy Team, we focus on the details so that you can focus on the everyday operations of your business. When you hire Canopy Team, we integrate with your staff to become your internal planning & development department, assembling and leading the project team like an orchestra conductor.

We remain your primary point of contact through all phases of the project and translate your strategic vision and objectives to the architects, engineers, designers, and consultants engaged on the project. Similarly, we translate their designs and evaluations to you and your team, so that you understand how the physical environment will support your vision and long-term goals for your current and future fan base.

We offer a range of services and can adjust our scope based on your evolving project needs. Here are some of the areas in which Canopy Team™ can support your project:

  • Site Assessment
  • Design Direction
  • Schematic Design
  • Project Management
  • Venue Design, Operations & Programming
  • Urban Planning
  • Land Use/Permitting Coordination
  • Budget/Schedule Coordination
  • Placemaking
  • Experience Planning
  • Financial Analysis
  • Strategic Planning
  • Sports Consulting

Strategic Partnership & Advice

Canopy Team offers strategic advisory services to teams and organizations, providing guidance on a range of front office leadership topics. Engaging with executive teams, we align your vision with operational efficiency, profit maximization, and community benefit. We advise on internal organizational structure, real estate decisions and acquisitions, lease negotiations, political relations, and other highly visible aspects of projects, as well as internal contract negotiations, such as food and beverage and retail operator deals to maximize profitability and return on venue investments.  With years of experience navigating these delicate conversations from the team-side, and proven success in these spheres, our team of experts optimizes outcomes for your organization, community, and venue. 

Our full list of strategic advisement services include:   

  • Organizational Structure 
  • Management Strategy 
  • Project Financing  
  • Real Estate Transactions   
  • Public Relations   
  • Public Procurement  
  • Vendor Contract Negotiations  
  • Civic and Community Engagement  
  • Lease Negotiations  
  • Food & Beverage and Retail Operator Contract Negotiations  
  • Capital Expenditure and Operational Expenditure Budgets  

Experiences and Operations

The Experiences and Operations arm at Canopy Team took shape from the idea that the fan and venue experience can be enhanced through thoughtful coordination with all event stakeholders in devising and producing the event. With an eye on prioritizing the fan experience with operational efficiencies and care, Canopy Team is an extension of the event owner, side by side with event operations managers, event promoters, designers, contractors, and day of game staff to produce the overall experience.  

Led by Paul Hanlon, a sports executive with both decade long team experience (Boston Red Sox) and decade long league experience (Major League Baseball), Canopy looks at the path of the fan experience from the very beginning to the conclusion (and how the experience will bring them back again and again). 

Experiences and Operations expertise includes: 

  • Partnership with Event and Team Marketing 
  • Sponsorship and Ticketing Management  
  • Guest Experience 
  • Staff Training and Facility Management 
  • Security Questions  
  • Displays and Graphics  
  • Site Assessment
  • Operations & Programming
  • Schedule Coordination
  • Experience Planning
  • Strategic Planning
  • Sports Consulting

Through the prior experiences of its members, Canopy Team has been a part of the execution of MLB Clubs Postseason Events, MLB Postseason League Events, Large Scale Concerts, The NHL Winter Classic, The World Baseball Classic, MLB Field of Dreams game, MLB London Events, and a number of other unique events.