At Canopy Team, we take care of the details so organizations can focus on their everyday business operations. Integrating directly with leadership teams on venue-based projects, we act as the internal planning, development, and financial management department, translating organizational strategic visions and objectives to architects, engineers, designers, CFOs, and consultants engaged on projects. We remain the primary point of contact through all phases of the project to help translate designs and evaluations back to leadership to ensure complete understanding of short and long-term venue goals.

Strategic Guidance

Canopy Team also offers strategic advisory services to teams and organizations, providing guidance on a range of front-office leadership topics. Engaging with executive teams, we align leadership’s vision with operational efficiency, profit maximization, and community benefit. We advise on internal organizational structures, real estate development and acquisitions, lease negotiations, political relations, and other highly visible aspects of projects.

We also focus on internal contract negotiations, such as concessionaire, merchandise or other retail operator deals to maximize profitability and return on venue investments.  With years of experience navigating these delicate conversations from the team-side, and proven success in these spheres, our team of experts optimizes outcomes for organizations, communities, and venues alike.

Experiences and Operations

The Experiences & Operations arm of Canopy Team took shape from the idea that fan and venue experiences can improve through careful coordination with all event stakeholders. With an eye on prioritizing the fan experience with operational efficiencies and care, we become an extension of the event owner, working side-by-side with venue operations managers, event promoters, designers, contractors, and game-day staff to produce and enhance experiences.

With years of experience as sports executives at the club and league level, Canopy Team offers guidance on ways to improve the fan experience from street to seat. Our team has executed MLB Club Postseason events, MLB Postseason League events, large-scale ballpark concerts, the NHL Winter Classic, the World Baseball Classic, MLB’s Field of Dreams game, MLB London events, and several other unique events throughout their careers.