At Canopy Team, we take care of the details so organizations can focus on their everyday business operations. Integrating directly with leadership teams on venue-based projects, we act as the internal planning, development, and financial management department, translating organizational strategic visions and objectives to architects, engineers, designers, CFOs, and consultants engaged on projects. We remain the primary point of contact through all phases of the project to help translate designs and evaluations back to leadership to ensure complete understanding of short and long-term venue goals.

Meet Our Team

We offer a range of services and can adjust our scope based on your evolving project needs. Here are some of the areas in which Canopy Team™ can support your project:

  • Site Assessment
  • Design Direction & Schematic Design
  • Project Management
  • Financial Analysis, Budget, & Schedule Coordination
  • Venue Design, Operations, & Programming
  • Urban Planning
  • Land Use & Permitting Coordination
  • Placemaking
  • Experience & Strategic Planning

Strategic Guidance

Canopy Team also offers strategic advisory services to teams and organizations, providing guidance on a range of front-office leadership topics. Engaging with executive teams, we align leadership’s vision with operational efficiency, profit maximization, and community benefit. We advise on internal organizational structures, real estate development and acquisitions, lease negotiations, political relations, and other highly visible aspects of projects.

We also focus on internal contract negotiations, such as concessionaire, merchandise or other retail operator deals to maximize profitability and return on venue investments.  With years of experience navigating these delicate conversations from the team-side, and proven success in these spheres, our team of experts optimizes outcomes for organizations, communities, and venues alike.

Our full list of strategic advisement services include:   

  • Organizational Structure
  • Management Strategy & Consulting
  • Project Financing
  • Capital & Operational Expenditure Budgets
  • Real Estate Transactions &Lease Negotiations
  • Public Relations
  • Public Procurement
  • Vendor Contract Negotiations
  • Concessionaire, Merchandise, & Retail Operator Management
  • Civic & Community Engagement


Canopy Experiences emerged from decades of leadership as MLB league and club executives. We’re dedicated to evolving the synergy of venue operations and fan experiences by working as extensions of our clients, with careful coordination across a diverse set of game day and event stakeholders.

Our designated team comes with an extensive track record of career highlights, including oversight of MLB postseason, jewel, and special events, in addition to management of other large-scale venue concerts, NHL stadium series events, and more.

Experience expertise includes: 

  • Guest experience, staff training, and facility management
  • Retail, concessions, and hospitality vendor management
  • Site assessment work
  • Venue operations, programming, and strategic planning
  • Sustainability operations and event consulting
  • Event and team sponsorship partnerships and activations
  • Displays, graphics, and way finding planning and execution