Operational Strategy
We curate and plan memorable fan experiences while strategizing and executing operational excellence. We are liaisons between leadership groups and a diverse set of venue-based, gameday, or executive stakeholders.
Credit: Major League Baseball
Our Approach
We provide premier operational guidance and management to organizations for special events. Advising executive leadership and running the strategy pivotal to planning and executing unique experiences, we bring decades of experience as professional club executives to the table. Our team also strives to weave local traditions into holistic programming to create a legacy for the events, venues, and cities in which we work. Our team has led a wide range of events including MLB jewel events such as MLB at Rickwood Field, All-Star Week events, the Little League Classic, MLB Speedway Classic, and Rickwood East-West Classic.
Credit: Major League Baseball
Credit: Major League Baseball
Our expertise includes:
- Day-of-game staff and event staff planning
- Staff hiring, recruiting, and venue positioning
- Concessions and retail strategy, coordination, and relationship management
- Front office executive team structural planning
- Pre- and during event on-site support and secret shopping site evaluations
- Wayfinding and signage planning, procurement, and installation
- Creation of site-specific standard operating procedures
- Sustainability and transportation guidance
- Stakeholder meeting leadership in lead up to events
- Advice on event-to-event transitions