Project Leadership
We partner with organizations to lead venue development projects, and offer guidance on capital investment across the sports industry. From managing a ground up construction project, to upgrading training facilities, to curating an art program to tell the story of the brand throughout the building, we orchestrate the people and process to deliver inspiring places.
Our Approach
We ground our work in our mission to deliver community gathering spaces that foster civic pride. We are deadline driven, and work closely with all stakeholders to execute major transformations without disrupting business and event continuity. By developing project budgets and schedules, diving into design details, and crafting local storytelling and artwork, we identify a project’s north star and align the team’s goals to reflect the mission. Also core to our work is a focus on the creative elements that bring character to a building – from unique furniture, to elevated fixtures, and vintage signage. In the design process we also strive to level up facilities to ensure equitable access across teams and demographics. Integrating with leadership teams as the venue developer, we guide a coordinated group through a complex journey managing a diverse set of stakeholders including architects, engineers, food and beverage operators, and gameday staff. We rely on our extensive network of specialty item producers to select and procure unique FF&E that enriches spaces without blowing budgets.
Our expertise includes:
- Site assessment
- FF&E selection and procurement
- Design direction and schematic design
- Project management
- Financial analysis, budget, and schedule coordination
- Venue design, operations, and programming
- Urban planning
- Land use and permitting coordination
- Placemaking
- Experience and strategic planning
- Artist commissioning and/or art program development
Areas of focus
Storytelling
We orient our approach in each place’s history and context, centering the community’s story in visioning for the future. We collaborate with the local community to tell the story of each team, city, or region through art, design, placemaking, and programming, infusing meaning into the identity of the building itself.
Respect for Communities
The fan base and daily users’ patterns and preferences are always considered in the development and programming of a space. From day of game staff to visiting VIPs, each person’s experience is thoughtfully integrated into the building.
Futureproofing
For a venue to set a standard, it must serve as a model of interest for years to come. From technology advances to environmental solutions, we look towards the future in all our projects, anticipating fan, athlete, partner, and league expectations.
Effective Innovation
Specialty seating concepts, strategically placed food and beverage locations, flexible event set ups, and unique opportunities for monetization are essential for drawing fans and partners into a space and motivating them to come back.
Financial Strategy
We develop and negotiate complex financial structures to secure funding for all aspects of a project, from public infrastructure to in-venue signage and hospitality.
Connectivity
We meet people where they are, making each experience welcoming for all. We know that the user experience begins outside of the gates and approach each project with the goal of creating a frictionless experience.
Form and Function Integration
Not all aspects of a project need to be memorable! We also identify the essential parts of a project (security cameras, HVAC units, power lines, etc.) early, and consider them in the development process so that they are easily disguised in the architecture.