Fran has built her career on a keystone of cultivating high performing organizations. Her work has spanned sports, organizational strategy, urban policy, and sustainable development, and has taken her from her hometown of Boston to cities ranging from Durham to Doha.

As Canopy Team’s CEO and Co-Founder, Fran is responsible for the company’s overall health and growth, in addition to leading its real estate practice. A former major league executive, Fran offers deep expertise in capital investments, real estate developments, and organizational structures throughout the sports landscape. Fran is a trusted advisor to Canopy’s clients where she supports venue positioning, long-term visioning, and stakeholder alignment across leagues, teams, and developers. Under her management on advisory projects, Fran leads complex site acquisitions, project financing, and long-term visioning – from feasibility analysis to organizational structure.

Previously, as Senior Vice President of Strategy and Development for the San Francisco Giants, Fran managed the design, financing, and entitlements of Mission Rock – a $2.6 billion, 28-acre waterfront neighborhood adjacent to Oracle Park. This public-private partnership between the Giants and the City and Port of San Francisco includes over 8 acres of parks and over 3.5 million square feet of mixed-use space, including VISA’s Global Headquarters, a range of local retail and restaurants, and 1,200 residential units (40% affordable). In addition to her work on the Giants’ real estate portfolio, Fran served on the Executive Committee for the Giants, helping to guide long-term planning efforts for the future growth of the organization, including new business opportunities and strategic investments. Fran established and served as CEO of Mission Rock Utilities, the first-ever central heating, cooling, and wastewater treatment district in San Francisco, which allowed the neighborhood to be completely carbon neutral with zero wastewater. She founded the Diversity, Equity, and Inclusion program for the community, including the creation of the city’s first ever Women in Building Trades Training Program.

Fran holds a B.S. in Physics from the Massachusetts Institute of Technology, where she was an NCAA student-athlete in Cross Country and Track and Field, and an M.B.A. with a concentration in Public Management from Stanford’s Graduate School of Business. She is a former Chair of the Board of Directors of SPUR, an urban policy think-tank, and was named one of Bay Area’s Most Influential Women and “40 Under 40” by the San Francisco Business Times, and a “Game Changer” by Sports Business Journal. Weld has taught a master’s level Studio course in UC Berkeley’s Real Estate Development + Design program, and frequently lectures at the GSB. Fran is a proud founding investor of Bay FC, San Francisco’s NWSL team. Fran currently serves on the board of the Baltimore Tree Trust, and performs with the Peabody Hopkins Conservatory Choir. She lives in Baltimore with her nature loving family.